WHO IS BEHIND BLUE-CHERRY

Gracy @ Blue-Cherry I am a Denim lover!

After having worked for years in the Fashion industry, as a Denim expert, I decided to stop participating in such a polluting dynamic and to use my expertise and passion for the denim to contribute to a cleaner and better world for the next generations instead.

I started handpicking the most beautiful quality vintage denim garments during my trips in Europe to create a unique pre-loved denim collection for children that you can discover in our "Denim Room".

Why the denim?

The denim is one of the most resistant and durable fabrics. On the other hand, denim garment manufacturing is one of the most polluting activity in the whole textile industry.

That's why instead of producing new styles, that would use and pollute precious resources, I decided to give a second life to beautiful denim garments that have had a previous story and that can be worn and loved again, and again... So, I search, curate, recycle, recondition and/or transform them into new beautiful products.

My aim is to counteract the effects of a throw away culture by extending products lifetime, and to contribute to reduce waste and diminish our environmental footprint impact.

Did you know?

Over the course of time, a denim garment tends to gain in beauty and character with shade variations due to its use (It keeps the most beautiful memories of its young users' stories).

Besides that, is there any other fashion piece more comfy and versatile than a denim one? Even for us adults, isn't it?

Additionally, moms and dads, you have now an alternative to buy beautiful unique high quality pre-worned pieces for a very fair price and to earn money out of them once they don't fit anymore to your children... because they are not stopping growing up! Even if you wish it hard! :-)